20 September 2019
To mark World Alzheimer’s Day Channel 4’s continuity announcers will hand over their mics to the much-loved staff of Channel 4 series The Restaurant That Makes Mistakes who are each living with dementia, on Saturday 21st September 2019.
Peter Berry, Sue Strachan, Sean Blackmore and Shelley Shephard will be making Channel 4’s announcements during which they will be sharing with viewers stats and facts from the Alzheimer’s Society about the disease, to assist people living with the condition or supporting people who are.
One in three young people know someone with dementia and one in six over the age of 80 are living with it.
Watching films and TV shows from the past can benefit people with Alzheimer’s by acting as a memory aid, so Channel 4 will be broadcasting its original 1982 Lambie-Nairn idents on Saturday 21st September as well as releasing a bespoke ‘Old Favourites’ collection on All 4, made up of shows from the ‘80s and ‘90s.
This collection will be promoted with a social video on Channel 4’s Twitter and Instagram made in collaboration with four continuity announcers, in which they discuss the benefits of old TV shows in bringing back fond memories and positive feelings.
Viewers will be able to re-watch nostalgia inducing titles including the first ever episode of Countdown (1982), Brookside (1982), The Comic Strip (1982), Queer As Folk (1999), Crapston Villas (1995), Porterhouse Blues (1987) , Camomile Lawn (1992), Lipstick on Your Collar (1993), Terry & Julian (1992) , The Jack Dee Show (1992), Paul Merton – The Series (1991), Vic Reeves Big Night Out (1990), Sean Show’s (1992) and Desmond’s (1989).
James Walker, Marketing and Media Controller said: “We’re really proud to be raising awareness of World Alzheimer’s Day and working with the wonderful cast of The Restaurant That Makes Mistakes again. Channel 4 has a strong track record in encouraging viewers to talk about mental health which is still too often a taboo subject.”
The activity will carry the hashtag #WorldAlzheimersDay, encouraging viewers to join in the conversation on social media.
This Saturday The Alzheimer’s Society are celebrating reaching three million Alzheimer’s Society Dementia Friends – the UK’s biggest ever initiative to change the stigma of dementia and change people’s perceptions of the condition.
Kayley Rogers, email@example.com/ 0207 306 6984
Channel 4 Marketing
Head of Marketing – James Walker
Deputy Head of Marketing – Laura Ward-Smith
Social Media Manager – Emma Dowling
Social Media Apprentice – Taf Muchenje
Acting Head of 4creative – Chris Wood
Creative Director – Eoin McLaughlin
Creatives – Shannon Cripps and Bethany Wood
Business Director – Jane English
Exec Producer – Shananne Lane
Exec Producer, Digital – Christos Savvides
Social video camera: Sam Baker
Social video editor: Jasmine Stradling
Channel 4 Continuity
Group Continuity Manager – Paul Sapsford
Continuity Creative Managers – Barra Fitzgibbon and Isla Paton